At least not in Norway where the current norm is 14 karat, ie the “gold” is a mixture of 585 parts gold and 415 parts silver, nickel, copper or whatever. 18 karat gold is 750 parts gold and 250 parts something else. Why such huge discounts? Because, the jewelers have priced the scrap gold at least six to ten times the value of pure 999,9 gold.
Not much gold
However, if you prefer the white metal, silver jewelry, don’t get fooled even if it is REAL SILVER! If you are offered STERLING silver jewelry, the silver is 925 parts out of 1000 parts, ie. almost pure. However, the salesperson has probably omitted a small detail. Silver is dead cheap, 6 NOK per. gram. (U$D 17/ounce 08.12.16).
Anyway, look at the bright side of gold and silver jewelry, Sometimes the design in itself is worth the money. So, give something beautiful to the one you love. It’s the thought and not the price tag which is important ;-)